New Zealand impresses again with new campaign that skillfully plays on the social media phenomenon

New Zealand has launched a great new tourism campaign "Do Something New", urging travelers to stop copying the photos you...

Author  Goran Rihelj

January 29, 2021
New Zealand has launched a great new tourism campaign, “Do Something New,” urging travelers to stop copying the photos they see on social media and instead “share” or experience something new. The influence of social media or Instagram destinations, where everyone has to have a photo with the same frame, has grown beyond the tourism phenomenon itself. In fact, younger generations are...
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Author  Goran Rihelj

January 29, 2021