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In 2015, a panel discussion was held at ITBu in Berlin on the topic: New trends in tourism and the vulnerability of the hotel industry. This panel, led by Claudia Roth, consultant for luxury brands and general partner at Totally indispensable, concluded that hotels "without the soul" provided by their employees will not succeed. Today's guests are looking for an experience of local culture, an experience, and they need a good host...
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