German tourists want sustainability - but this is not (yet) decisive when choosing a destination

The gap between desires and decisions.

Photo: Sascha Hormel, Pexels

Author  HrTurizam.hr

20. October 2025.
While the tourism sector increasingly embraces sustainability as a development imperative, one of Europe's largest source markets is showing a significant amount of ambivalence. Although most Germans claim that sustainability is important to them when traveling, research shows that this awareness rarely translates into concrete behavior. And it is precisely in this gap between desires and decisions that lies the key issue for destinations. Two key...
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Author  HrTurizam.hr

20. October 2025.