Find out how German Railways sold 2 million tickets with a great digital campaign

According to German Railways, 72% of Germans travel abroad for their summer holidays. How can we "force" them to travel...

Author  Goran Rihelj

January 3, 2020
According to German Railways, 72% of Germans travel abroad for their summer holidays. How can we “make” them travel within Germany? That was the task set before the marketing agency Ogilvy Germany by German Railways (Deutsche Bahn). The result was a great digital campaign – No Need to Fly – Around the World in Germany. So...
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Author  Goran Rihelj

January 3, 2020