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After Zagreb and Zadar, the Museum of Illusions expanded to Ljubljana through the franchise model, and earlier this week to Vienna. The excellent tourism story, as well as the high-quality additional entertainment and tourism content of the Museum of Illusions, is proof that the business model of private museums can work, in fact, it works great, even outside our borders through the franchise model. I constantly emphasize that the motive for tourists coming is not to...
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