Can Local Host become the Croatian Roter Hahn? What science says about the value of quality labels in tourism

and can Local Host become a market advantage?

Photo source: Zagreb County Tourist Board

Author  Goran Rihelj

3. October 2026.
If the Local Host project is to succeed in the long term, it will not be because there is another quality mark in Croatian tourism. It will only succeed if that mark becomes a market signal that guests recognize, understand and trust. This is precisely the issue that marketing, economics and tourism science have been facing in recent years. In recent years, the Croatian National Tourist Board has been trying to...
Already have an account? Join us
Premium

Author  Goran Rihelj

3. October 2026.