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"In the world of marketing, it's simple: you have to be special, different, distinctive. You have to have what others don't have. You have to be able to inspire, and you can only do that if you are inspired yourself. Something that is special deserves to be talked about, to be noticed. It's something extraordinary. New. Interesting. It's a blue cow. Boring is invisible. Boring is a brown cow," wrote Seth Godin,...
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