A model that changes the rules: independent hotels gain global distribution without losing their identity

Photo: YOTEL

Author  HrTurizam.hr

21. March 2026.
Hilton has announced a new model of collaboration in the hospitality industry through an exclusive franchise agreement with YOTEL, which becomes the first brand within the new “Select by Hilton” platform. It is a concept that could significantly change the way independent hotels and smaller brands connect with global distribution and loyalty systems. At a time when the hotel industry is looking for new models of growth and distribution...
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Author  HrTurizam.hr

21. March 2026.