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Martina Šepić Rumin, MailPlus Adria: GDPR is an opportunity to improve the quality of the subscriber base, which will ultimately result in greater success email mar
When we talk about digital marketing, everything always revolves around social media ads and AdWords ads, but somehow in the background is Email marketing, which is much less written and talked about, and which certainly deserves much more attention. Especially in tourism, where email marketing has been present forever or from the very beginning, whether we are talking about hotels, hosts in family accommodation or travel agencies...
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