Marriott is expanding its network in Europe through the conversion of independent hotels and strengthening its distribution dominance

Author  Goran Rihelj

23. March 2026.
Marriott International is accelerating its expansion in Europe through its new collection brand Series by Marriott, which further confirms the strategic turn towards the middle segment of the market and the conversion model of independent hotels. So Marriott has announced plans to introduce Series by Marriott in Europe after signing 11 projects across Italy and the United Kingdom (UK) in collaboration with Amapa Group and Splendid...
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Author  Goran Rihelj

23. March 2026.