Changes in tourism always start with small signals: three market signals that should not be ignored

From coolcations and new traveler habits to investments by hotel groups: three market signals show that European tourism is gradually changing. Before...

Photo: Bruno Martins, unsplash

Author  Goran Rihelj

3. September 2026.
From coolcations and new traveler habits to investments by hotel groups: three market signals show that European tourism is gradually changing. Two or three years ago, the word coolcation was almost nonexistent in the tourism vocabulary. Today, it is hard to avoid it. Climate change, heat waves and rising temperatures have turned it into one of the most frequently mentioned tourism terms or buzzwords.
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Author  Goran Rihelj

3. September 2026.