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Photo: www.kvarnerfamily.h
Niche marketing Niches are shelves with "classified customers" according to demographic structure, habits, needs, available budget... Niche marketing takes into account market needs, price range, quality of product or service. The cycle begins with market research according to all the above parameters. We turn the resulting "image" into a "persona", we can also give it a name: for example, Ana. Ana is 35 years old, lives...
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