Lola is Booking Holdings' new AI player: A conversation instead of a results list

The next fight is not for position, but for the answer that the AI ​​will give to the guest

Author  Goran Rihelj

30. September 2026.
Booking Holdings got a new AI player. Lola connects personalized recommendations with current prices and availability and makes it possible to book hotels, restaurants and experiences within the conversation. But more important than the launch of the new AI service is the change that such a model heralds for tourist distribution. Booking Holdings has opened a new front in tourist distribution. Lola, the new AI assistant...
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Author  Goran Rihelj

30. September 2026.