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For the first time, the Croatian Tourist Board (HTZ) has launched a campaign entirely dedicated to Croatian family accommodation on the Booking.com platform. The campaign generated almost 500 reservations in five important European markets.
More than eight million impressions, almost 500 reservations made and strong visibility of Croatian family accommodation in five important European markets are an excellent result of the first joint promotional campaign Croatian National Tourist Board and platforms Booking.com entirely dedicated to family renters, holders of the label Local Host - Your host, and at the center of which were the true hosts, the bearers of that label.
Campaign "Experience real Croatia", carried out during June and July in the markets of Germany, Austria, Poland, the Czech Republic and Hungary, continued a series of promotional activities with which the Croatian Tourist Board further highlights the value of authentic family accommodation, tradition, personal approach and experiences provided to guests by local hosts.
Glavina: Authentic hosts are the foundation of Croatian tourism
"All our activities are aimed at protecting genuine family accommodation that has built Croatian tourism for generations and gives special value to our tourist offer. It is precisely such hosts who are the foundation of Croatian tourism and that is why their protection will continue to be our focus. This year, for the first time, we have introduced a special support measure for holders of the Your Host / Local Host label through the Tourism Economy Competitiveness Program. For the first time, we have also conducted a national promotional campaign dedicated exclusively to family accommodation, and the first results are already visible through a 6% better occupancy rate, which confirms that the market recognizes the value of an authentic household. At the same time, hosts, those at the residential address, are also tax-free because they do not pay real estate tax, while with the new Hospitality Act, we are further regulating the system of providing household services in order to ensure its credibility, fairness and long-term sustainability. I invite all providers of household accommodation services who meet the conditions to request the Your Host / Local Host label. This is a confirmation of quality, but also an opportunity to become part of a system that further promotes and values the best of Croatian hospitality.", he said Tonči Glavina, Minister of Tourism and Sports.
More than 3.570 objects are labeled Local Host
The Local Host project has so far included: more than 3.570 objects s over 21.170 beds. Most objects with the Local Host label are located in Wife, the Kvarner and u Split-Dalmatia County, while, looking at destinations, the most such facilities are Crikvenica, Dubrovnik, Pula, Rovinj and Medulin.
Second wave of promotion from mid-August
"We are extremely satisfied with the results of the first Local Host campaign on the Booking.com platform, as well as the overall impact of the promotional activities focused on this label to date. Along with the previously implemented Local Host campaign on domestic and eight foreign markets, this is the first campaign by the Croatian Tourist Board entirely dedicated to Croatian family accommodation. The achieved visibility and guest interest further highlight the importance of the Local Host project in promoting the quality of Croatian family accommodation on a global level. With these activities, we want to further position our hosts and family landlords on the market and increase their visibility. That is precisely why we will not stop with promotional activities. In the continuation of this tourist year, we expect a second wave of promotion on the domestic market, from mid-August to the end of October, with the aim of even stronger positioning of the project and hosts who carry this label and create additional value and a unique experience of our country as a tourist destination with their hospitality.", he commented Kristjan Staničić, director of the Croatian Tourist Board, adding that the Local Host project is continuously gathering an increasing number of hosts.
Who can request a Local Host designation?
The Local Host label can be requested by anyone who, according to applicable regulations, has host status, provided that they meet prescribed criteria such as the authenticity of the offer, the level of hospitality, environmental awareness, and the quality of access and information provided to the guest.
Detailed instructions for obtaining the label are available at the official website of the Croatian Tourist Board.
