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Liveability as the new KPI for tourism: Number of overnight stays is no longer enough to measure the success of a destination
photo: hrturizam
Arrivals and overnight stays indicate how much tourism has taken place. They do not say whether that tourism was successful. This is precisely why the issue of liveability is becoming more and more open in global destination management. Portland, Oregon. Nearly 2.000 tourism professionals from 27 countries gathered from July 21 to 23 at the annual convention of Destinations International, one of the leading global professional organizations...
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