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Photo: Kari Shea, Unsplash - tourism
In her column, Aleksandra Lazar opens up about a topic that is often underestimated in tourism: language as part of the guest's user experience. In a time when the first contact with a hotel, destination or tourism brand is increasingly happening through a website, Google ad, newsletter, booking platform or automated message, translation can no longer be just a technical completion of communication. Aleksandra writes about the r...
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