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LAG Lika as an excellent example of strategic development and branding of Lika as an indigenous tourist destination
In addition to the beauty of the coast and the continent, the clear sea and the pleasant sun, Croatia is also known in terms of tourism as a country of good food. At least it should be, but unfortunately, instead of focusing as much as possible on telling indigenous stories, and thus on offering indigenous gastronomic delicacies, and the all-important combination of local agriculture and tourism, we continue to turn to mass tourism, and from tourism less and less...
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