Consistency as a formula for the success of branding Istria

We need to brand Istria as a wine region – highlight the advantages of different Istrian terroirs, emphasize indigenous varieties as the main Istrian ad...

Author  Goran Rihelj

22. May 2021.
We need to brand Istria as a wine region – to highlight the advantages of different Istrian terroirs, to emphasize indigenous varieties as the main Istrian assets in branding the region – this was written back in 1994, when the Association of Winemakers and Winegrowers of Istria – Vinistra was founded. Today, Istria is recognized as a wine region, not only in Croatia, but also on the global stage. An ingredient that...
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Author  Goran Rihelj

22. May 2021.