How much is a tourist worth? Data reveals who monetizes travel best in the world

Photo source: Visual Capitalist / Iswardi Ishak

Author  HrTurizam.hr

January 19, 2026
Global tourism is once again proving its economic strength. International tourism receipts in 2024 reached $1,74 trillion (one thousand billion), exceeding pre-pandemic levels by 14 percent. But behind the overall figures lies a clear message: it is not just the number of arrivals that is crucial, but the structure of spending and the ability of destinations to extract greater added value from each guest. Every year, the global...
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Author  HrTurizam.hr

January 19, 2026