How Switzerland "used" Roger Federer for its promotion

Two days ago, the Swiss National Tourist Board released a new promotional video "No Drama", in which the main roles are played by one...

Author  Goran Rihelj

6. May 2021.
Two days ago, the Swiss National Tourist Board released a new promotional video "No Drama", in which the main roles are played by one of the most famous Swiss Roger Federer and the legendary actor and Oscar winner Robert De Niro. It is the result of a long-term cooperation agreement signed by Roger Federer and the Swiss National Tourist Board (Switzerland Tourism - ST) on...
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Author  Goran Rihelj

6. May 2021.