How did Norwegian Airlines profit from the "Brangelina" divorce?

Real time marketing is one of the best ingredients for a story or ad to go viral globally. Proof of that is the great Norwegian Airlines campaign,...

Author  Goran Rihelj

29. September 2016.
Real time marketing is one of the best ingredients for a story or ad to go viral globally. Proof of this is the excellent campaign of Norwegian Airlines, the third largest European low-cost airline, which took advantage of the breakup of the most famous couple in the world, Brad Pitt and Angelina Jolie. While the world media was dealing with the reasons for the interruption, Norwegian Airlines published an ad promoting the...
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Author  Goran Rihelj

29. September 2016.