SAS showed how emotions and experiences sell tourism with the storytelling concept #WeAreTravelers

This story is about branding and marketing in tourism and the profiles of Scandinavian tourists, all tied together in one story by Scandinavian airlines...

Author  Goran Rihelj

November 12, 2018
This story is about branding and marketing in tourism and the profiles of Scandinavian tourists, all tied together in one story by the Scandinavian airline SAS. But let's start in order, the first story is about promotion. Consumers are today "bombarded" with advertising messages like never before in history, and the competition is so fierce that it is really difficult to find a reason why we are different from others. Marketing is present...
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Author  Goran Rihelj

November 12, 2018