The 40th Anniversary Promohotel brings 500 world brands and the best pizza chefs to Poreč 

International fair of food, drinks and equipment for tourism Promo hotel opens its doors for the 40th time, confirming its role as a key business platform for all participants in the tourism and hospitality sector. The fair will take place from 5 to 8 March in the Žatika Hall in Poreč, on a total of 5.000 m² of exhibition space, bringing together more than 150 international exhibitors with more than 500 global brands.

Promohotel is a traditional place for the exchange of knowledge and business opportunities for Istria and the region that gravitates towards Poreč. "Quality content, networking and innovations that improve tourism business have been Promohotel's imperative since the first edition of this specialized fair. Today, when the tourism sector is at a turning point and when guests expect top-notch service and an unforgettable experience, Promohotel provides valuable information, contacts and inspiration for optimizing business and further improving the experience. This year too, we expect high attendance, active participation and exchange of experiences from all participants. Our guests always leave the fair with new knowledge and tools that will help them improve their business, which is the purpose of our work" the fair director said Ivana Štiković.

Support for this important event is provided by City of Poreč-Parenzo, recognizing his contribution to the local community and the promotion of the city as a center of innovation in tourism. "Poreč is the champion of Croatian tourism and it is completely logical that such a fair is held in our city. Promohotel is now, traditionally, a kind of announcement of the season, because we all know that its holding marks the end of winter and the beginning of preparations for the new tourist season. As an international fair, it paved the way for other fairs and proved that Poreč can organize large international fairs and events with quality. Also, 40 editions of the fair in our city are proof of the quality of Promohotel and the fair's readiness to adapt through challenging times, but in a way that always remains interesting and attractive to both exhibitors and visitors.", the mayor pointed out Loris Peršurić.

In this year's edition Education Point, a professional education program focused on improving the quality of services in the sector, with an emphasis on sustainability, human resources, artificial intelligence and sales. Thus, through concrete examples, it will be seen how AI can improve sales, improve customer relationships and increase business efficiency, with a discussion of challenges such as replacing human workers with automation and chatbots.

Experts will share advice on the challenges of recruiting, attracting and retaining qualified workers and adapting business to the challenges of the labor market, and the City of Poreč-Parenzo, as part of the FU-TOURISM project, is organizing a discussion of representatives of key groups in tourism on the challenges of implementing digital and sustainable practices in Istria.

"For Poreč, Promohotel is not only a platform for business meetings and networking, but also an important tool for promoting the destination in the pre-season, attracting professionals and visitors from the region and beyond. The fair contributes to positioning Poreč as a leading destination for tourism and hospitality, providing an opportunity to present local products, services and tourist attractions. Promohotel thus remains an indispensable event that combines tradition and innovation, further strengthening Poreč as a center of tourist events.", said Nenad Velenik, director of the Poreč Tourist Board, welcoming all fair participants to Poreč.

One of the attractions of this year's fair is the Croatian edition of the prestigious competition Caputo Pizza Cup, among the best pizza masters. In the organization of the mill Caputo, the Association of Neapolitan Pizzaioli APN and Mainardi Fooda, pizzaioli will compete in making Pizza Classica and Pizza Napoletana STG, and the winners will continue competing at the world championship Caputo Trophy in Naples. On Thursday, March 6, visitors will be able to watch the exciting competition live in the Žatika hall and try the best pizzas.

The fair is open to all interested parties. with free admission, with prior registration on the official website promohotel.hrPromohotel is successful again this year organized by the Studio 053 agency with the support of the sponsor City of Poreč-Parenzo and patrons including the Istrian County, the Istrian County Tourist Board, the Poreč City Tourist Board, the Croatian Chamber of Commerce - ŽK Pula, the Istrian County Chamber of Crafts and Tradesmen's Association, and the Poreč Crafts Association. 

"I would like to thank all the partners, exhibitors and visitors who have been with us throughout the years and built this story together with us. Their support, engagement and dedication have enabled Promohotel to grow and develop year after year, and to reach the capacity it has today.", said Franko Štiković, director of Studio 053. 

Photo: Promohotel / Manuel Paljuh