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Photo: Andras Stefuca, pexels
On March 27, 2026, an important change in tourism policy took place in Japan. The Japanese Cabinet adopted a new five-year Tourism Nation Promotion Basic Plan for the fiscal period 2026-2030, the fifth such plan in Japanese tourism policy, with which the state did not give up on its ambition for further tourism growth, but it very clearly changed the way it wants to measure and manage that growth. T...
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