The Tourist Board of the City of Vinkovci has completed the branding process of Vinkovci as a desirable tourist destination. The goal of the project is to raise the level of recognition of Vinkovci in the tourist market through the creation of a brand and provide guidelines for creating an offer that will 'revive' the brand and attract a larger number of guests. The document analyzes the current state of marketing in the destination, and a brand...
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