Ivan Voras: How can augmented reality help the tourism sector?

Ivan Voras is a co-founder of a startup Equinox, platforms for augmented reality. There is an important emphasis on the platform, which offers business users entry into the fantastic world of "Metaverse", that is, enables them to perform, market, position and access users in a completely new medium.

Equinox Vision is a Croatian startup that is developing a platform for easy publishing of augmented reality content (AR - augmented reality) in a manner close to that of social networks. Equinox is focused on AR on smartphones as devices that everyone has in their pockets, and today they represent the greatest potential for the publication of both informative and educational as well as commercial content.

The company provides commercial users with access to the Equinox platform for self-publishing content, but also offers complete consulting on strategy, development, and creation of interactive AR content for the platform.

"The strength of the Equinox platform lies in the easy and quick publication of a wide variety of animated and interactive AR content - photos, videos, 3D characters - which can be viewed on smartphones, the most widespread devices that everyone has in their pockets. Unlike one-time AR applications that are developed for a long time and painstakingly for each AR project separately from scratch, the Equinox platform enables the daily publication of AR content in a manner close to that of social networks." he said Ivan Voras, co-founder of Equinox Vision.

Just recently, in collaboration with the Zagreb Tourist Board (TZGZ), Equinox Vision enabled the citizens of Zagreb, Split, Osijek, Rijeka and Pula to enjoy specially created virtual Advent Zagreb content.

Equinox turned the illustrations into animated and interactive three-dimensional AR (Augmented Reality) objects that are drawn to users in augmented reality on the screen of their smartphone. Anyone with a smartphone could use the free Equinox XR app to see three-dimensional illustrations of the windows and interact with them at the location itself.

/// Zagreb Advent this year in augmented reality

Of course, the platform's possibilities are wide, or whatever our creativity allows. Augmented reality (AR) and virtual reality (VR) are topics that have partly occupied the tourism sector in the past few years, and it seems that they were just a preparation for the metaverse, in which the tourism sector will certainly have something to show. 

How can augmented reality help the tourism sector? Find out in the new think tank HomoTuristicus. 

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