Influencers in tourism: How can a good idea become counterproductive?

They planned to use social media to balance tourism, but things got out of hand.

Photo: ProConcept

Author  HrTurizam.hr

22. May 2025.
The Balearic government had hoped that influencers with hundreds of thousands of followers would help ease the pressure on the islands' famous tourist destinations. How? By encouraging visitors to explore lesser-known places. But the Spanish archipelago is now backing away from trying to involve influential individuals in promoting lesser-visited locations. Originally, the Balearic authorities had hoped to ease the pressure on the extremely p...
Already have an account? Join us
Premium

Author  HrTurizam.hr

22. May 2025.