Hyatt gets its first Chief Creative Officer: why do hotels increasingly need creative people, not just operators?

Do you have a Chief Creative Officer?

Author  Goran Rihelj

1. October 2026.
Why is one of the world's largest hotel companies introducing a Chief Creative Officer at the very top of its management structure for the first time? Behind the new function is hidden a much more interesting change in the hotel industry. For decades, large hotel groups have built competitive advantage through standardization, operational excellence, distribution and loyalty programs. Today, they increasingly have to manage what...
Already have an account? Join us
Premium

Author  Goran Rihelj

1. October 2026.