The Croatian National Tourist Board has launched a last-minute booking campaign.

The Croatian National Tourist Board (HTZ) has launched a campaign za last minute booking "Croatia worth every second of your time", which will be active on seven European markets, and in Germany, Austria, Italy, Hungary, Czech Republic, Poland i Slovakia.

According to the Croatian Tourist Board, the goal of the campaign is to highlight that our country offers a wide range of tourist products through which guests have the opportunity to experience Croatian culture, natural beauty, food and wine, and the authenticity of the local way of life, without great expense, confirming that unforgettable experiences do not depend solely on the size of the budget. 

Campaign "Croatia worth every second of your time" is mostly focused on promotion natural beauty, historical and cultural heritage te food and wine, with an emphasis on the fact that numerous nature parks, sacred objects, museums, interpretation centers, etc., in Croatia are free or significantly cheaper compared to similar contents in competing tourist destinations.

Among other things, the campaign highlights the Medvednica Nature Park, Lake Bajer in Fužine, Diocletian's Palace, Greeting to the Sun and the Sea Organ in Zadar, the Baška Glagolitic Trail, the Cathedral of Our Lady of the Rocks in Dubrovnik, and certain events such as the Zagreb Classic or the Rab Fair, which are completely free, while the Kamačnik Canyon, Zeleni vir and Vražji prolaz, the Sošice Visitor Center on Žumberak, the Faust Vrančić Memorial Center on Prvić, Veliki Tabor Palace and a tour of the Vrana Lake Nature Park are available for a price of less than 10 euros. 

"Croatia offers more than you expect, it provides value for money and is therefore worth every second of your time - this is the main guiding thread of the current communication campaign we are conducting. We have fully adapted the promotional messages to respond to the needs of the market and have launched a campaign aimed at guests who are just making a decision about their travel and their holiday destination, with a special emphasis on the last minute period, i.e. July and August. We want to clearly highlight the value for money that Croatia offers and show that our country has a strong, high-quality and competitive tourist offer. Our goal is to motivate travelers who choose a destination at the last minute to recognize Croatia as the ideal choice. Guests today choose destinations that are closer to them, more accessible, safe and affordable" he said Kristjan Staničić, director of the Croatian Tourist Board. 

The campaign also showcases authentic, local, affordable food and wine offerings located in charming places outside major tourist centers, such as local taverns, summer cinemas, and traditional fishermen's evenings during which tourists have the opportunity to taste various fish specialties and local dishes at promotional prices. 

Activities within the campaign are carried out through online communication channels and print, and will also be implemented travel of foreign influencers who will stay in Split, Zadar, Šibenik, Dubrovnik, Zagreb and Pula and present our country to price-oriented guests.

The campaign is available at Croatia.hr.