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The Croatian National Tourist Board is preparing a new promotional film for Croatian tourism, starring an American actor of Croatian descent. John MalkovichThe first footage from filming on the Croatian coast was released by the Minister of Tourism and Sports. Tonči Glavina on your Facebook profile.
According to information shared by Glavina, the goal of the new campaign is to present Croatia in an "original and somewhat out-of-the-box way", with an emphasis on the values of the destination and a different creative approach to tourism promotion.
In the released teaser video, Malkovich appears in several locations on the Croatian coast, and world premiere promotional film is planned just before the start of the World CupThe campaign will have a strong focus on the American market, which has seen double-digit growth in arrivals and overnight stays in Croatia in recent years.
The creative leadership of the project signs Pete Radovich, a multi-award-winning producer of Croatian roots and winner of 45 Emmy awards, known for his productions related to the Super Bowl and the Champions League. Instead of exotic destinations, Radovich often chooses Croatia, namely the native Zadar of his family roots.
Malkovich and Radovich previously collaborated in 2018 on the acclaimed CBS Sports announcement "Teasing John Malkovich", for which Radovich won four Emmy Awards.
According to available information, the promotional film for the Croatian Tourist Board was filmed in several locations along the Adriatic, including Mali Lošinj, Dubrovnik and Split's Fruit Square. Several Croatian actors also participated in the filming.
John Malkovich He received Croatian citizenship at the beginning of the year, and his family roots are from Ozalj in Karlovac County, from where his ancestors emigrated to the USA.
The new CNTB campaign is also interesting from a tourism marketing perspective, as it demonstrates the continuation of Croatia's stronger positioning towards distant markets through recognizable international names and high-production video content. The focus on the American market further confirms the trend of growing interest among American guests in Croatia, especially in the premium and cultural tourism segment.
