The Croatian National Tourist Board has opened a representative office in Berlin

Croatian tourist agency she opened them Representative office in Berlin, which, along with the Representative office in Munich, will cover the most important market for Croatian tourism.

Opening an office with Kristjan Staničić, director of the Croatian Tourist Board, were present Hanna Kleber, president of the Association of National Tourist Representations in Germany - Corps Touristique e.V., andreas kolbe, advisor in the Department for International Tourism Policy at the Federal Ministry of Economy and Energy, Gordan Bakota, Ambassador of the Republic of Croatia to Germany and Romeo Draghicchio, director of the HTZ Representative Office in Berlin.  

"By opening a Representative Office in Berlin, an important European political, economic and transport hub, we are further strengthening our presence in that part of Germany, while at the same time, together with the existing office in Munich, we effectively cover the entire German market. The Representative Office in Berlin continues our long-standing presence on the German market, which we have achieved through the Frankfurt office for 30 years. German travelers recognize our safety, closeness and authenticity very well, as well as the provision of quality and value for money. More than 20 percent of all tourist overnight stays in Croatia are made by guests from Germany, who are increasingly coming to us in the pre- and post-season periods. Although Croatia is traditionally recognized as a car destination, we are aware of how important high-quality air connections are for the development of tourism, so in this context it is important that Croatia is currently connected by direct airlines to as many as 15 German cities", he said director Stanicic, adding that the current German Tourism Analysis shows that Croatia is among the destinations in the Mediterranean where tourists spend less money for approximately the same level of service compared to other Mediterranean countries such as Greece and Spain. 

German tourists in Croatia are recognizable by their high purchasing power and interest in quality and premium contents.

They show particular interest in camping, family vacations and private accommodation. They are increasingly interested in active vacations, spending time in nature and authentic local experiences. They attach great importance to safety, cleanliness and infrastructure, while they find additional value in food and wine and cultural heritage. Germans spent 22,3 million overnight stays in our country last year. They spent the most overnight stays in Wife and over 10 million overnight stays, Kvarner over 4 million overnight stays and in Zadar and Split-Dalmatia County over 2,2 million overnight stays. Looking at destinations, the highest number of overnight stays was recorded in Rovinj, Poreč and Medulin. 

"The opening of the office in Berlin is part of the strategic strengthening of the promotion of Croatian tourism on the German market, with a special emphasis on the north of Germany. Here we will focus on more intensive cooperation with key partners, travel agencies and airlines in order to further improve the transport connections between Croatia and German guests. Special focus will be on cooperation with digital media, influencers and modern communication platforms that play an increasingly important role in the promotion of destinations and making travel decisions."" he commented Draghicchio, adding that the large turnout of tourism professionals, media and tourist associations from Berlin and the surrounding area at the office opening confirms the strong interest in Croatia in this area.

The event was attended by, among others, media representatives such as: Travel book, BILD.de, T-Online.de, Deutsche Welle, Frankfurter Allgemeine Sonntagszeitung, Berliner Zeitung, ELLE, Funke mediengruppe, Fenix ​​Magazine, state television RBB Television and professional media Counter vor9In addition to them, the opening of the office was also attended by representatives of ADAC i Pin Camp, as well as tour operators Select Travel, Croatia Airlines, Association of Independent Travel Agencies ASR and two important German tourist associations at the federal level; Deutscher Reiseverband – DRV and Bundesverband der Deutschen Tourismuswirtschaft - VAT. In addition to them, other national tourism organizations were also present representative office operating in Berlin, for example those from Spain, Great Britain, Poland, Bulgaria and the Czech Republic. 

Photo: HTZ