Homo Turisticus: Edvin Jurin - Managing a tourist destination as a brand

Every Sunday we bring you travel voiceovers from guests who have an attitude, passion, experience, opinion and story. In the new voiceover...

Author  Goran Rihelj

18. April 2021.
Every Sunday we bring you travel think alouds from guests who have an attitude, passion, experience, opinion and story. In the new think aloud, I spoke with Edvin Jurin, a marketing expert and consultant. In audio format, find out what a brand actually is, why it is important, what the experience economy is, how to approach structuring an experience, how to develop a destination as a brand...
Already have an account? Join us
Premium

Author  Goran Rihelj

18. April 2021.