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Hilton is launching a new revolutionary hotel brand, Tru (Truth), which enters the fast-growing midscale category of hotels by which they want to attract young tourists, "millennials", those in their twenties and early thirties who tend to like modern design and new technologies. Tru is intended for guests who are ready to spend 90 to 100 dollars for a night. The hotel will have large lobbies with modern and...
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