Growth of the hotel industry in Eastern Europe and the Adriatic region

The hotel sector in Eastern Europe shows long-term expansion with strong momentum in the Adria region.

Photo: Hilton

Author  HrTurizam.hr

17. August 2026.
According to new research from GlobalData, after successfully completing the post-pandemic recovery cycle, the hotel sector in the Central and Eastern Europe (CEE) region and wider Eastern Europe is entering a phase of stable, long-term expansion. According to the latest data from global data platforms, the region is recording the fastest growth in occupancy rates on the entire continent, and the focus of investors is shifting towards the Adriatic region...
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Author  HrTurizam.hr

17. August 2026.