Almost half of business travelers already use AI to plan their trips, according to Booking.com

Is a new phase of distribution in tourism beginning?

Author  HrTurizam.hr

26. March 2026.
Artificial intelligence is increasingly entering everyday travel planning processes, and the latest data confirm that it is no longer an experiment, but a change in user behavior. According to research conducted by Booking.com through its Booking.com for Business segment, as many as 44% of business travelers already use AI tools to plan and organize their trips. Research shows how artificial intelligence...
Already have an account? Join us
Premium

Author  HrTurizam.hr

26. March 2026.