Guests are looking for answers through AI search engines: Hotel prices in Croatia have been rising since 2019, but is value for money also increasing?

Have we increased value or just prices?

Photo: Solen Feyissa, Unsplash / Arber Pacara, Unsplash

Author  Goran Rihelj

29. April 2025.
The digital world is changing faster than ever. Artificial intelligence, especially through AI search engines like ChatGPT, Perplexity and others, is slowly but surely taking over from classic search engines like Google. User habits, especially among the younger generation, are changing - we no longer search for information through portals and search engines, but directly through AI tools. Platforms like Xa, Grok, YouTube AI karus...
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Author  Goran Rihelj

29. April 2025.