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Photo: Google, Carsten Kohler - Pexels, illustration hrturizam
While the travel industry has only just begun to adapt to the idea that artificial intelligence will soon plan and book trips independently, a very significant turn has been taking place in recent months. Instead of racing towards complete automation of booking, the focus shifts towards something much more important, i.e. controlling the very beginning of the trip. In this new phase, Google is rapidly taking the initiative, while OpenAI par...
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