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Google has taken another important step towards a much larger role in travel distribution. Starting yesterday, August 27, AI Mode in Google Search in the US began introducing hotel booking within the AI experience itself, with partners including Booking.com, Expedia, Hilton, Marriott, IHG, Hotels.com, Trip.com and Wyndham. No longer does a guest have to classically search for dozens of hotels, open a series of results and se...
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