Gary Sherwin: Filling hotel rooms should be a byproduct of doing everything else right

Tourism is not about selling rooms: why are destinations still playing the wrong game? While tourism is still measured by arrivals and overnight stays, many destinations are...

Photo: visitnewportbeach 7 illustration: hrturizam

Author  Goran Rihelj

30. March 2026.
Tourism is not about selling rooms: why are destinations still playing the wrong game? While tourism is still measured by arrivals and overnight stays, many destinations have already made a turnaround: success is no longer defined by numbers, but by the ability to manage the entire system, from infrastructure and space to perception and quality of life. One of the most influential people in destination marketing sums it up in one...
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Author  Goran Rihelj

30. March 2026.