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Franchising as a business model is not yet sufficiently recognized in Croatia, but we have excellent domestic examples that are conquering the global market.
The franchise industry is extremely strong in the world, with 7,6 million jobs directly related to the franchise industry with a turnover of an incredible 674.3 billion dollars, which makes up 2,5% of the total GDP of the USA. Although there are currently around two hundred franchise systems operating in Croatia with around 17 thousand employees, we are still at the bottom of the scale when compared to other countries. It is precisely because of the...
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