Europe is no longer growing in numbers alone: ​​new report shows how the continent's tourism map is changing

Author  Goran Rihelj

28. July 2026.
When European tourism data is released, attention almost always focuses on one number: how many tourists arrived compared to last year. The rise or fall in arrivals and overnight stays often becomes the headline news, while a much more important question remains in the background: who is traveling, where are they traveling, and why are tourism flows changing? These are the questions that the new report Travel Insights 2026: Focus...
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Author  Goran Rihelj

28. July 2026.