New changes on Booking.com after EU intervention: Hotels have more freedom in setting prices

Photo: Pham Ngoc Anh

Author  HrTurizam.hr

29. September 2026.
After a regulatory dialogue with the European Commission, Booking.com is additionally changing the way it uses hotel prices from other sales channels. Hotels can already offer a lower price and different conditions on their own website, and now external prices no longer even affect the assessment of eligibility for the Booking Sponsored Benefit. What specifically has changed and what does it mean for hotel distribution and direct sales? B...
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Author  HrTurizam.hr

29. September 2026.