The end of "green" marketing without evidence: from September 27, hotels must prove their claims

Photo: Yanhao Fang, unsplash

Author  Goran Rihelj

12. August 2026.
Eco-friendly, Green hotel, Sustainable retreat, We care about the environment... These sentences fill hotel websites, Instagram profiles and booking descriptions across Europe, including Croatia. But from September 27, 2026, some of these sentences will become illegal. And not for moral reasons. For legal reasons. We already wrote about this topic in April this year, The end of green marketing without evidence:...
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Author  Goran Rihelj

12. August 2026.