Dubrovnik Pass breaks records: It is no longer just a card for tourists, but a tool for destination management

A record 4,14 million euros in revenue in just one month is strong news in itself. But there's a more interesting story behind the numbers. Dubrovnik...

Author  Goran Rihelj

3. October 2026.
A record 4,14 million euros in revenue in just one month is strong enough news on its own. But there is a more interesting story behind the numbers. The Dubrovnik Pass has gradually outgrown the classic tourist card and become part of the destination's digital infrastructure. The Dubrovnik Pass continues to break its own records. In September alone, 96.263 Dubrovnik Passes were sold, with a revenue of 4,14 million euros, which...
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Author  Goran Rihelj

3. October 2026.