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Dr. Marinela Dropulić Ružić: Workforce challenges in tourism require a systematic approach
A year and a half ago, the Croatian Tourism Board sent out a lively invitation to the world worth 2,4 million kuna, and today they point out that it was precisely this shift in the communication concept that contributed to the increase in user engagement on social networks. We like the result and every positive change. The presentation of the new slogan resonated strongly with the public and prompted an avalanche of cynical and mocking comments. However, today it is a...
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