DMO doesn't promote, algorithm promotes: Viral donut opens up new challenge for Dolomites

When the algorithm takes over the promotion of a destination.

Photo: Screenshot of Ruby Taves Instagram

Author  Goran Rihelj

21. August 2026.
At the center of today's story is the Friedrich August mountain hut at about 2.300 meters above sea level, between Col Rodella and Passo Sella, which in recent years has become famous for its krafeni, or donuts as we call them in Croatia, a traditional Central European sweet fried dough, similar to our pokladnika, filled with marmalade or cream and sprinkled with powdered sugar. And...
Already have an account? Join us
Premium

Author  Goran Rihelj

21. August 2026.