DMO doesn't just look at who came, but who is currently booking a trip

Data before promotion.

Photo: Air Canada

Author  Goran Rihelj

9. July 2026.
How are the world's leading destinations planning their tourism season? Examples such as Destination Canada, Atout France and Embratura show that DMOs are no longer making decisions based solely on arrivals and overnight stays, but are using data on bookings, markets and future demand to more accurately plan campaigns, develop air accessibility and manage the destination. I recently wrote about the example of Menorca, des...
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Author  Goran Rihelj

9. July 2026.