Destinations, like products, have their own life cycle. The question is, do we know how to manage the phase we are in?

TALC model

Author  Goran Rihelj

13. May 2026.
Tourist destinations do not emerge, grow and fail overnight. Just as every product on the market has its own life cycle, from introduction, growth and maturity to decline or renewal, so tourist destinations go through their development phases. This is exactly the basis of the well-known TALC model, i.e. the Tourism Area Life Cycle model, which Richard Butler first presented back in 1980, and which was...
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Author  Goran Rihelj

13. May 2026.