Cross-marketing as a new trend in the promotion of global destinations

Before the outbreak of the pandemic, destinations were each fighting for the same passenger, and marketing budgets were as large as the market match for...

Author  Goran Rihelj

4. September 2021.
Before the outbreak of the pandemic, destinations were each fighting for the same passenger, and marketing budgets were as large as the market match for each guest. However, the great blow of the pandemic on the tourism sector as well as destination marketing organizations (DMO - Destination Marketing Organization) around the world, encouraged some to change their thinking - from rivalry to...
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Author  Goran Rihelj

4. September 2021.