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Since its coinage in 2023, the term coolcation has followed the fate of most travel buzzwords. It all started when the media began to widely broadcast a PR statement from rent-a-car giant Sixt about a 35 percent jump in demand in Scandinavia, which served as the main illustration of the new trend. However, when you dig beneath such marketing announcements and look at the transaction data of airlines, the official t...
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